Increase organic search results and drive meaningful traffic to your online store—even if you have zero budget for ads. If you’re running an eCommerce business, you know how critical traffic is to your success. One piece of good news is that you do not have to spend any money in order to begin expanding. In this article, Summitly.io provides concrete and effective techniques that may be implemented to increase your store’s visibility and expand it in a natural way.
Why Organic Traffic Matters for Online Stores
People that find your website through unpaid or “natural” search keywords are called “organic traffic.” Organic traffic is frequently more expensive, increases more slowly, and has higher conversion rates than paid ads because it originates from those who are really interested in your offer.
If you’re wondering how to increase organic search results for your store, focusing on SEO, content marketing, and user experience is the way forward.
Step 1: Perform Keyword Research (Without Paid Tools)
To increase organic traffic, you must first determine which search phrases are used by your target demographic.
Use Free Keyword Research Tools
- Google Keyword Planner (requires Google Ads login)
- Ubersuggest (limited free version)
- AnswerThePublic
- Google Search Autocomplete and “People also ask”
Try to find low-competition, high-intent long-tail keywords. Try searching for “top eco-friendly running shoes” instead of “shoes.”
Pro Tip:
You need to choose keywords that align with your products and repeat them naturally to increase organic search results in your product pages and blog posts.
Step 2: Optimize On-Page SEO for Every Page
Your product pages, homepage, and blog content must be optimized to help Google understand what your store is about.
Key On-Page SEO Elements:
- Title Tags: Include the main keyword close to the beginning
- Meta Descriptions: Use compelling copy and your focus keyword
- Headings (H1, H2, H3): Structure content using relevant keywords
- Image Alt Text: Helps with both accessibility and SEO
- URL Slugs: Keep them clean and keyword-rich (e.g., /eco-running-shoes)
Make sure each page includes relevant keywords and high-quality content to increase organic search results steadily over time.
Step 3: Create High-Value Blog Content
One of the best low-cost strategies to increase organic traffic is content marketing.
Start With:
- How-to guides
- Product comparisons
- Listicles
- Customer stories or case studies
For example:
- “How to Choose the Right Backpack for Digital Nomads”
- “Top 10 Sustainable Fashion Brands in 2025”
By publishing weekly blog content, optimized for long-tail keywords, you naturally increase organic search results while positioning your brand as an authority in your niche.
Step 4: Improve Site Speed and Mobile Usability
Google uses Core Web Vitals as a ranking factor. A slow, clunky site will hurt your rankings — and your conversions.
Free Tools to Audit Your Store:
- Google PageSpeed Insights
- GTmetrix
- Mobile-Friendly Test (Google)
Tips to improve:
- Compress images before uploading
- Use fast, lightweight Shopify or WooCommerce themes
- Eliminate unnecessary apps or plugins
- Enable lazy loading for product images
A fast, mobile-friendly experience helps you increase organic search results by reducing bounce rates and improving dwell time.
Step 5: Use Internal Linking Strategically
By distributing page authority and assisting search engines in understanding your store’s structure, internal linking is a powerful tool.
Example:
In a blog post about “Best Skincare Routines,” link naturally to related products like organic facial cleansers or anti-aging serums.
This keeps users on your site longer and tells Google that your content is interconnected and valuable, both of which help increase organic search results.
Step 6: Leverage Free Backlink Opportunities
Backlinks (links from other websites to yours) are still one of the top SEO ranking factors.
Free Ways to Build Backlinks:
- Write guest posts on relevant industry blogs
- Comment on niche forums or subreddits (useful, non-spammy)
- Share your content on LinkedIn, Facebook Groups, and Quora
- Submit your store to niche directories (e.g., fashion, handmade, sustainable)
Each backlink improves your domain authority and helps your product and content pages increase organic search results faster.
Step 7: Optimize Product Descriptions and Collections
Many online stores copy-paste manufacturer descriptions. This is bad for SEO and your customer experience.
Instead:
- Write original, keyword-rich product descriptions
- Highlight benefits, use-cases, and unique value
- Add FAQs under each product to target more search terms
Use collection pages to group products by theme, use, or customer type, and optimize them for broad keywords like “gifts for pet lovers” or “men’s minimalist watches.”
Over time, this strategy will significantly increase organic search results across your product catalog.
Step 8: Use Schema Markup for Rich Results
Structured data helps Google better understand your content and display it more attractively in search results.
Add schema markup to:
- Products (price, reviews, availability)
- Articles/blogs
- FAQs
- Breadcrumbs
Shopify apps like Smart SEO or JSON‑LD for SEO can do this automatically. More visibility = more clicks = more chances to increase organic search results.
Step 9: Encourage Reviews and UGC
User-generated content like reviews and photos provides fresh, keyword-rich content Google loves.
Encourage customers to leave product reviews. Include Q&A sections under products. Share customer stories in your blog or social media — and link back to your store.
All of this adds unique content and credibility, helping you increase organic search results naturally.
Step 10: Monitor and Improve Using Free Tools
You can’t grow what you don’t track.
Must-Have Free Tools:
- Google Search Console – track impressions, clicks, rankings
- Google Analytics – understand where traffic comes from
- Bing Webmaster Tools – an underrated source of extra traffic
Track what content ranks, where you’re losing visitors, and what queries people are using. Optimize your top-performing content regularly to stay ahead and increase organic search results continuously.
How Summitly.io Can Help You Scale Organically
Our focus at Summitly.io is assisting online stores in expanding their customer base in ad-free ways. To aid you, we have developed SEO and content strategies that aim to:
- Attract the right customers
- Rank higher on Google
- Create consistent, high-quality traffic
- Convert more visitors into buyers
Whether you’re on Shopify, WooCommerce, or custom-built platforms, we deliver results-focused strategies to increase organic search results sustainably.
If you’re looking to increase organic search results without spending money, the answer lies in smart, consistent SEO practices. From optimizing product pages and blogging to building links and enhancing site performance — it’s all doable for free with time and effort.
And if you ever need a strategic partner to help you scale smarter and faster, Summitly.io is ready to guide your growth journey.
